Our investment in MoSo
MoSo (ex-Motion Society) - a content optimization, transformation and distribution solution - today unveils its first Seed round of €2 million, from OneRagtime, Kima Ventures and Business Angels. The aim: to enable creators to distribute their content on each platform in their most optimized version, adapting it specifically to the characteristics of each in real time.
Optimizing creators' content
The constant and rapid evolution of social platforms has become a real problem for content creators. Raising the need for a complete offering, from content adaptation to publication, Thomas Subra (CEO), Martin Belotti (co-COO and Youtuber with +8M followers on various platforms), Jean-Loup Fraudin (co-COO) and Lucas Falga (CPO) founded MoSo in 2022.
Their aim is to cover the entire value chain of multi-platform diversification, from publishing to content distribution. The idea: position ourselves at the crossroads of platforms to monetize creators on all of them (Meta, Snapchat, TikTok, etc.) by developing their communities thanks to a solution based on technological innovation and video expertise. All creators have to do is concentrate on their content, without having to think about adapting it to the various networks.
In concrete terms, content creators don't have to do anything more than they did before. MoSo's teams take over from there, analyzing, filtering and categorizing their video catalogs to implement the distribution strategy. Finally, they optimize the content format from their catalogs for distribution to a global audience on the right platforms.
To achieve this, MoSo targets creators with high-potential content who are already monetizing their video catalogs. Today, the company, which has just been selected for Station F's Future 40 program, has over 500 million subscribers for almost 200 international content creators, and generates over a billion views a month.
A first round of financing to facilitate growth
With nearly 40 employees based in Paris and Barcelona, MoSo aims to become the benchmark platform for distributing creators' content. International in scope from the outset - with 25 nationalities among its creators, including 40% in the USA, 15% in France and 10% in Spain - the startup aims to continue acquiring new content creators.
MoSo will use this first round of funding to enhance its operational capabilities and further develop its platform. The company will capitalize on the process intelligence work already carried out by its technical teams, moving towards true video intelligence.
"Until now, the players present have mostly focused on the Top 1% of content creators. However, there is a vast pool of creators whose content has the potential to be exported to the majority of video platforms and social networks. With the right process, this can propel them to a whole new level. And that's our commitment today: to help them exist on all platforms without any technical constraints. In just one year, we've succeeded in demonstrating the potential of our solution, and the next few months are going to be very exciting", says Thomas Subra, CEO and co-founder of MoSo.
